In 2023, I co-founded the CPG brand SaladSprinkles™ with my best friend from art school.

I designed the logo in collaboration with my co-founder and then executed all of the packaging design, web elements, and social assets. I also produced and art directed the website photoshoot.

Go to www.eatsaladsprinkles.com to learn more about our brand!

After COVID hit, owner Sarah Mastriano decided to take A Lovely Universe online and fully e-commerce. This new direction made Sarah want to give her previous brand a facelift!

Sarah wanted to maintain the soft cool color palette with mixed sans serif and script elements from my original design, but with a fresh twist. The new design needed to both translate boldly into packaging and mailers, and also be eye-catching on social media to attract new clients now that she was no longer limited to a brick and mortar storefront!

This logo was created for young entrepreneur Sarah Cunningham's lifestyle boutique "A Lovely Universe" in the Boreum Hill neighborhood of Brooklyn, NY, Montclair, NJ, and Long Beach Island, NJ.

A Lovely Universe sold vintage inspired apparel, accessories, and home decor items. It has since moved online to focus on gifts. See her rebrand, also designed by Studio Jordan Wannemacher.

Logo and brand consultation for Preisdio Post, a new boutique coming to 1301 Mason Street in San Francisco. Presidio Post will be a curation of independent clothing brands, home & vintage.

I helped founders and designers Tahnee Folsom and Carson Ross with initial sketching and ideation for their brand and consulted on its progress and digital execution.

Montclair Literary Festival, an annual event in my town of Montclair, NJ, already had foundation branding with their logo from their parent company Succeed2Gether. They were in need of program branding that could be used on their flyers, town signage, program booklets, and social media advertisements. I conceived of this abstracted bookshelf that could be modified to fit the unique elements on their diverse range of deliverables, while giving their program a unified look.

Seasonal catalogs are often long (around ~120 pages) and contain a LOT of information! These are truly an exercise in design hierarchy and visual organization to pack as much info about forthcoming books on one page. The project also involved heavy project management skills, as it required deliverables and approval from over 30 employees.